Thursday, September 25, 2008

Outbound Telemarketing – keep it local and keep it focused

Outbound telemarketing continues be an effective sales channel for businesses despite many years of predictions of doom and gloom. Certainly the industry has been through difficult times. New computer based dialing technologies have resulted in a significant increase in telemarketing companies. Consequently, quality has fallen and consumers have been subjected to unprofessional, poorly targeted promotions.

However, telemarketing has always been a very effective sales channel when properly designed and implemented with effective quality processes. In recent years we have seen a resurgence lead by professional telemarketing organisations.

If you are thinking about telemarketing, or if you are reviewing your existing telemarketing channel, then the message is keep it local, keep it focused, and implement effective ongoing quality systems. This article by sums it up rather well.

John Chetwynd
Telnet Services Limited

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