Outbound Telemarketing – keep it local and keep it focused

Outbound telemarketing continues be an effective sales channel for businesses despite many years of predictions of doom and gloom. Certainly the industry has been through difficult times. New computer based dialing technologies have resulted in a significant increase in telemarketing companies. Consequently, quality has fallen and consumers have been subjected to unprofessional, poorly targeted promotions.


However, telemarketing has always been a very effective sales channel when properly designed and implemented with effective quality processes. In recent years we have seen a resurgence lead by professional telemarketing organisations.

If you are thinking about telemarketing, or if you are reviewing your existing telemarketing channel, then the message is keep it local, keep it focused, and implement effective ongoing quality systems. This article by call-centres.com sums it up rather well.


John Chetwynd
Telnet Services Limited

Octopus introduces CCaaS

Octopus by Telnet Services, an award winning outsource contact centre, is a breakthrough innovation which can help businesses realize the full potential of their contact centre.

Octopus enables contact centre staff of a business , working at their location, to utlise Telnet's contact centre technology and experience – all for an affordable monthly rental.
Octopus is a Contact Centre as a Service – CcaaS. It takes advantage of high-speed broadband and Zeacom's internally renowned unified communications software to directly link a contact centre to the high-capacity Telnet Contact Centre